For over 4 years, Retail Doctor has provided professional management consulting services to several local brands within the style & Fashion Industry.
Auj Lawn Collection
AUJ is a high end, luxury wear unstitched brand produced in selected quantities. In classic Persian and Urdu literature, AUJ is the place where the mountains meet the stars. It is a place of mystical beauty and serenity. Our role was to plan & execute the first Lawn collection. The services included the entire photo shoot & social media plan.
House of Suti
Responsible for planning, organizing and achieving the organization’s business development activities and strategies that promote the growth of the organization by attracting new business relationships in the local market for ( Textile )cotton fabric for men, lawn, Apparel( his & her’s) and home textile. The photo shoot and social media plan was part of the project.
Shanghai Online and Balibaba.pk
Our role has been to assist them with placement in the e-commerce market, primarily in Pakistan. Responsibility include for ensuring the staff give great customer service as well as monitoring the financial performance of the on-line store, recruiting, supervising and appraising staff and managing budgets. Furthermore, to manage the team of web and software developers who contribute to the look and the system of the website. Furthermore, we were also responsible in launching their lawn collection.
Popular Style Lawn Collection
The first ever lawn collection & opening of retail outlets project responsibility was assigned to us which was done with great success.
Primarily our objective at Bonanza was to do the image building. The market share of Bonanza was limited to a certain class and this was to change. After doing a due diligence a proper strategic plan was implemented and during the period of late 2010 and 2012 it was completely a different story for Bonanza. We were also instrumental in doing three successful lawn launches nationwide.
New Product Development, Branding, Creating team of experts, Planning & Leadership role, Develop strategy for product pricing based on market demand.
Oxford Garments (Lawn)
The launch of their prêt collection was handled by Retail Doctor. It was a complete turn key solution.
Responsible for planning, organizing, research & development for achieving the organization’s future goals. Fabric identification with current market trends are the key areas where our specialization is and the success of the brand speaks volumes of our efforts.
I was a guest speaker at one of the University in Karachi. It was a group of MBA students and my lecture topic was Retail Industry.